How a Reddit question about a dolphin air freshener built a real business
Dolphin Air Fresheners turned a nostalgic Reddit community question into a real business, using Reddit Ads community targeting to generate 13x more pre-orders.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta's new Ads CLI lets AI agents manage ad campaigns from the command line
Meta launched Ads CLI on April 29, letting developers and AI agents create and manage ad campaigns directly from the terminal without writing custom code.
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AI Sponsored Snaps let brands chat directly with users
Snap's new AI Sponsored Snaps put brand AI agents inside Snapchat's Chat tab, letting users ask questions and get personalized answers directly from brands.
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Meta forces ad spend disclosure to advertisers starting February 2027
Meta updates Developer Policy 10.5 and 10.6a, requiring ad-buying solutions to disclose spending and campaign data to end advertisers from February 3, 2027.
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How agencies became Zeta's surprise story in Q1 2026 - and what it costs
Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.
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Pinterest's anti-scroll campaign is a bet on real life over likes
Pinterest on May 1, 2026 launched its biggest paid media campaign to date, using OOH, TV, CTV, and cinema to push its users off-screen and into real life now.
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The iceberg below the ad market: what Big Tech Q1 results actually show
Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.
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Meta opens its ad system to Claude and ChatGPT with new AI connectors
Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.
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Social media scams cost Americans $2.1B in 2025, FTC finds
The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform.
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LinkedIn beats YouTube as top B2B video channel, Wistia report finds
Wistia's 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.
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X rebuilds its entire ad platform from scratch in a 20-year first
X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI.
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Microsoft search ads bounce back to 12% as AI business hits $37B run rate
Search ads bounce back to 12%, AI tops $37B annual revenue run rate, and Azure grows 40%. Here is what Microsoft's Q3 FY26 earnings signal for advertisers.
