Meta's automated support systems create frustrating loops, preventing advertisers from reaching human assistance when technical issues require intervention.

HubSpot and Reddit released a B2B marketing guide showing 70% of decisions happen before sales contact, with Reddit becoming the #1 AI-cited source for research.

Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals.

Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.

X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.

Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.

Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.

Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.