Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

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Social - Jan 06, 2026 Meta's value rules might actually cost more than they're worth

Meta value rules setup warning: costs may increase with bid adjustments for audience targeting.

Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.

by Luis Rijo

Social - Jan 05, 2026 Reddit's Max campaigns cut costs by 17% through AI optimization

Reddit Max campaigns beta interface showing 17% lower CPA and 27% higher results in campaign setup screen.

Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.

by Luis Rijo

AI - Jan 03, 2026 Grok safety failure: X’s latest AI scandal

Grok AI generated prohibited images of minors, sparking regulatory scrutiny and brand safety fears. xAI remains silent as the ENFORCE Act looms over the platform.

by Luis Rijo

Social - Jan 02, 2026 Meta's secret weapon against content chaos

Meta's reinforcement learning system achieves 100× efficiency in content moderation using AI training methods.

Meta researchers achieve 100× data efficiency using reinforcement learning for content moderation, outperforming supervised training while addressing label scarcity.

by Luis Rijo

Social - Dec 29, 2025 Marketing O'Clock crowns industry leaders in 2025 Clockscars ceremony

Marketing O'Clock hosts present 2025 Clockscars awards ceremony recognizing digital marketing leaders

Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.

by Luis Rijo

Social - Dec 28, 2025 Innovid's new features changed how social ads get managed across 7 platforms

Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.

by Luis Rijo

Social - Dec 28, 2025 Snapchat's new in-app editing tool lets users skip the learning curve

Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.

by Luis Rijo

Social - Dec 26, 2025 TikTok leads platforms in misinformation exposure, new EU study reveals

Breakdown of misinformation, borderline, abusive, and credible content across six major social platforms.

Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.

by Luis Rijo

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