Micro-influencers post 67% more sponsored content than larger influencers
New report reveals key trends in influencer marketing, including content types and brand strategies for the holiday season.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
IAS and DoubleVerify expand Brand Safety controls on Meta platforms
New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram.
Reddit emerges as a top platform for Holiday Gift Research
Reddit's engaged communities provide shoppers with authentic gift advice, driving purchasing decisions this holiday season.
Snapchat expands ad reach with new placements in chat and map
Snapchat introduces Sponsored Snaps in Chat and Promoted Places on Snap Map to boost revenue and user engagement.
TikTok launches Smart+: AI-powered ad optimization
TikTok unveils Smart+, an AI-driven solution automating ad campaign management across targeting, bidding, and creative elements for improved ROI.
Meta unveils AI-powered Video Tools for Facebook and Instagram Ads
New generative AI features Advantage+ enhance video ad creation and optimization for brands on Meta's platforms, improving engagement and performance.