Social

Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.

Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.

TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.

Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

TikTok partnered with NIQ for a two-year marketing mix modeling study revealing Romanian beauty brands dramatically underinvest in the platform while achieving superior ROI efficiency.

Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.

Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.