Reddit prices IPO at $34 a share
The company will offer 22 million shares of Class A common stock at $34 per share, valuing Reddit at an estimated $6.4 billion, but Reddit shares jumped as much as 60% in their debut.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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TikTok Launches "Sounds for Business - Voice Clips"
TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.
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TikTok's How to Reach Women on TikTok report
TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.
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TikTok unveils SKAN 4.0 enhancements for iOS advertisers
TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.
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Bluesky opens up Moderation, empowering users and developers
Bluesky introduces a unique ecosystem where users, communities, and developers all play a role in shaping the online experience.
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Meta's CrowdTangle to shut down in August 2024
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.
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Reddit unveils "Free-Form Ads" for unprecedented brand engagement
Inspired by the platform's popular "Megathread" discussions, free-form ads offer an unprecedented level of flexibility and integration, allowing brands to reach niche audiences with a dynamic blend of media.
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LinkedIn expands Thought Leader Ads
LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.
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Reddit Pro: a new toolkit for business growth
Reddit Pro offers businesses tools to understand and engage in this online ecosystem.
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TikTok announces new Tools and Programs to help creators thrive
These include new features, expanded resources, and enhanced monetization opportunities, all designed to help creators grow their presence on the platform and turn their passion into a profitable career.
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TikTok enhances Data Portability, aims for DMA compliance
Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
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LinkedIn unveils Playbook for B2B Success in the Privacy-First Era
With evolving privacy standards and the deprecation of third-party cookies, B2B marketers face a new landscape. To help them navigate these changes, LinkedIn this month released an actionable playbook outlining five key steps for maximizing performance.
