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Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

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  • Pinterest makes Its streaming debut with "Deliciously Entertaining" 1 min read

    Pinterest makes Its streaming debut with "Deliciously Entertaining"

    Pinterest, the popular visual inspiration platform, is venturing into the world of streaming with its first-ever original show, Deliciously Entertaining.

  • Pinterest Gets Action-Packed in New Campaign: The P is for Performance 2 min read

    Pinterest Gets Action-Packed in New Campaign: The P is for Performance

    Pinterest is taking a bold approach to showcase its growing prowess in driving results for advertisers with its new international campaign, "The P is for Performance."

  • Instagram expands Creator Marketplace to connect brands and creators in 8 New Markets 1 min read

    Instagram expands Creator Marketplace to connect brands and creators in 8 New Markets

    Instagram this week announced the expansion of its Creator Marketplace to eight new markets, making it easier for brands and creators to connect and collaborate on partnership opportunities. This follows the successful testing of the tool in the US in 2022.

  • Bluesky takes a step towards an Open Social Web: Now you can host your own data 1 min read

    Bluesky takes a step towards an Open Social Web: Now you can host your own data

    Bluesky yesterday announced a significant step towards its vision: federated data hosting. This means users can now choose where their data, such as posts, likes, and follows, are stored.

  • Reddit (RDDT) files for an IPO 3 min read

    Reddit (RDDT) files for an IPO

    Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.

  • WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation 1 min read

    WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation

    Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".

  • Bluesky takes flight with Hashtags on the horizon 1 min read

    Bluesky takes flight with Hashtags on the horizon

    Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.

  • Snapchat teams up with Fospha to empower eCommerce advertisers 1 min read

    Snapchat teams up with Fospha to empower eCommerce advertisers

    The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).

  • Adobe Express integrates TikTok's Creative Assistant 1 min read

    Adobe Express integrates TikTok's Creative Assistant

    Previously available only through TikTok's Creative Center, the AI-powered Creative Assistant now acts as a virtual collaborator within Adobe Express. It assists brands in various ways, including:

  • How to boost posts in Meta avoiding Apple service charges 1 min read

    How to boost posts in Meta avoiding Apple service charges

    Businesses can boost posts through Facebook.com and Instagram.com on mobile and desktop, avoiding the Apple service charge.

  • A TikTok Best Practices Checklist for your next campaign 2 min read

    A TikTok Best Practices Checklist for your next campaign

    This article presents a comprehensive TikTok Best Practices Checklist to optimize your next web auction campaign and unlock its full potential on TikTok Ads.

  • X introduces Creator Targeting 2 min read

    X introduces Creator Targeting

    X today announced the launch of Creator Targeting, a new feature allowing advertisers to target specific creators on the platform.

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