Pinterest launches an app on Shopify
Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Google launches a new S2S integration between Campaign Manager and Facebook
Google this month launched a new S2S (server to server) integration between Campaign Manager and Facebook. With the new server-to-server integration with Facebook, advertisers using Campaign Manager are able to report both impressions and clicks.
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Pinterest launches notes, dates and recommendations on boards
Pinterest today introduced notes, and recommendations on boards. Users can now add notes within boards to list out ingredients or tasks for a project, they can add dates to boards to keep tabs on projects and receive timely recommendations.
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CallTrackingMetrics integrates Facebook Messenger
CallTrackingMetrics last month integrated Facebook Messenger. This means that the CallTrackingMetrics Chat can now be connected with Facebook Messenger, so teams can respond to messages from prospects and customers in real-time via Facebook, without leaving CallTrackingMetrics.
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Snap daily active users grew 20% YOY last quarter
Snap today announced the financial results for the quarter ended last month. Snap’s revenue increased 44% to $462 million in Q1 2020, compared to the prior year. The Daily Active User (DAU) growth accelerated to 20% year-over-year.
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Quora renews the Ads Manager design
Quora this week rolled out a new Quora Ads Manager design. According to Quora, the update contains improvements to the design of Ads Manager with the goal of making it easier to navigate and manage campaigns.
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Pinterest introduces direct shopping from pins, boards, and search
Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor.
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Facebook files a lawsuit over a cloaking software that circumvented ad review systems
Facebook last week announced that it has filed a lawsuit in federal court in California against Basant Gajjar.
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Facebook commits $100 million to help small businesses during coronavirus pandemic
Facebook is committing $100 million in cash grants and ad credits. Sheryl Sandberg, COO at Facebook, wrote that Facebook will help 30,000 small businesses in over 30 countries where Facebook employees live and work.
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TikTok pledges $100M in ad credits amid coronavirus pandemic
TikTok this week announced that is giving $100M in ad credits amid the COVID-19 pandemic. Alex Zhu, President at TikTok, wrote that TikTok is committed to help SMBs weather this crisis, and the ad credits are to help companies get back on their feet once economies can restart normal activity.
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Pinterest launches a Verified Merchant Program
Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.
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TikTok Video Ads now available via The Trade Desk
The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.
