Later launches creator AEO, tracking influencer impact on LLM brand visibility
Later today launched creator AEO, built on 136 billion annual social impressions, to help enterprise brands measure how they appear in AI-generated answers.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Spain's social media users jump to 7.2 platforms - but 42% quit at least one
IAB Spain's 17th annual social media study finds 33.1 million users, 7.2 average platforms per person, TikTok Shop surging 25pp, and 87% demanding AI labels.
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IAB UK launches first creator qualification as brands chase trust
IAB UK launches the UK's first industry-backed Creator Qualification, a 90-minute ASA-developed course on disclosure, as 84% of brands plan more creator deals.
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DoubleVerify brings post-bid measurement to LinkedIn Audience Network
DoubleVerify launches post-bid measurement for LinkedIn Audience Network, adding IVT, viewability, and brand suitability signals for B2B advertisers globally.
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EU hits Temu with €200M DSA fine over illegal product risk failures
The European Commission today fined Temu €200 million for failing to assess systemic risks of illegal products, marking a pivotal DSA enforcement action.
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YouTube lets viewers build their own feed with a text prompt
YouTube today launched a prompt-driven custom feed on the Home tab, letting signed-in U.S. viewers type what they want to watch and get a refreshing new feed.
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LinkedIn's three-phase B2B launch framework: why one day is not enough
LinkedIn's Robert Yanik outlines a ramp-launch-nurture framework for B2B product launches, backed by data showing 211-day buying cycles and 10 stakeholders.
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Basis case study claims 6:1 ROAS on adventure brand paid social
Basis reports a full-funnel paid social campaign returned 6:1 ROAS and 1.8 million dollars for a global adventure brand, cutting CPA to 30 dollars from 50-60.
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Reddit's 2026 ad creative study: what actually moves conversion rates
Reddit studied 150,000 in-feed ads across 7,000 advertisers to find which creative choices drive conversions - from logo placement to urgency overlay text.
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Texas sues Discord for deceiving parents and exposing children to predators
Texas filed a landmark lawsuit against Discord, claiming it deceived parents about safety while children faced predators and extremist content on its servers.
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Meta Forum app quietly launches as Reddit rival with AI-powered Groups feed
Meta's Forum app quietly pulls Facebook Groups into a standalone feed, adding two AI features and no launch event - weeks after Reddit posted $625M in ad revenue.
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Creator content is now a media asset - and brands are paying to prove it
Brands are rapidly shifting influencer budgets from creator fees to paid amplification on TikTok and Instagram, turning creator posts into measurable ad assets.
