Reddit rolls out dual attribution and Max campaigns for app advertisers
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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LinkedIn quietly adds device targeting: what it means for B2B ads
LinkedIn rolls out device type and OS targeting in Campaign Manager, letting B2B advertisers pick mobile, desktop, or tablet placements for the first time.
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CJEU backs Italy's publisher pay rules in Meta challenge
Europe's top court rules Italy can force platforms like Meta to pay publishers fair compensation, shaping ad revenue and content rights talks across the EU.
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Meta and Toluna study finds emojis lift Reels purchase intent 2.5x
Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.
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Meta's embedded signup v4 is here - but the October 15 clock is ticking
Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding.
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Small businesses storm Capitol Hill over digital ad costs and privacy bills
Internet for Growth brings small businesses to Washington to push back on rising digital ad costs, state taxes, and privacy rules threatening Main Street jobs.
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TikTok World, upfront week, and an Amazon merger reshape the ad week
A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI.
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TikTok Growth Max brings instant-play ad monetization to Mini Games
TikTok Growth Max for Mini Games brings Day 0 ROAS optimization and Smart+ automation to game developers across 10 markets, including the US, Japan, and Brazil.
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TikTok's Branded Buzz and Search Hubs connect creator content to search
TikTok's Branded Buzz and Search Hubs connect creator UGC to brand-owned search destinations, with early data showing 58% more search page views when bundled.
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TikTok Growth Max targets episodic drama ads with 3x ROAS claim
TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea.
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TikTok's Attribution Portfolio wants to end the last-click debate
TikTok launches Attribution Portfolio on May 13 with GA4 integration, Assisted Conversion data, and four tools measuring full-funnel ROI beyond last-click.
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TikTok Market Scope gets new modules - and a mid-funnel ad objective
TikTok today updated Market Scope with e-commerce, tentpole, and theatrical modules, and launched Brand Consideration Ads, its first mid-funnel ad objective.
