Video Index Exchange advances duration-based metrics for streaming TV measurement Index Exchange introduces duration-based reporting for streaming TV ads, replacing legacy impression-only metrics with time-aware measurement that values 30-second slots over 6-second opportunities.
Mixed Reality Five major trends reshaping advertising by 2030 WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.
Video YouTube creators report significant view drops following undisclosed algorithm changes Data suggests platform implemented major modifications around August 13, impacting desktop traffic patterns while restricting content visibility through AI systems.
Video YouTube makes multi-language audio available to millions of creators Multi-language audio feature expansion enables global reach as YouTube removes technical barriers for content dubbing at scale.
Video Kargo CTV formats achieve 88% longer attention than YouTube ads, study finds Study reveals premium creative optimization platform's Enhanced Branded Canvas outperforms major streaming platforms across key attention metrics.
Display Google unveils comprehensive AI advertising suite at Think Week 2025 Google announced major AI-powered advertising innovations at Think Week 2025 in New York, including loyalty features, Asset Studio, AI Max expansion, and agentic capabilities starting September 10.
Data Amazon Brand Lift expands to Mexico marketers Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.
Video Amazon unveils 17 million monthly Prime Video ad reach in first German upfront Amazon's inaugural German advertising event on June 4, 2025, reveals streaming engagement metrics and interactive ad formats launching September 2025.
Video Hispanic consumers drive streaming dominance with 55.8% share Nielsen reveals Hispanic viewers command 55.8% of TV time through streaming platforms, outpacing general U.S. population by nearly 10 percentage points amid digital advertising gap.
Video LG Ad Solutions releases comprehensive diversity studies revealing CTV viewing patterns New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.
Video Netflix becomes available in Amazon DSP starting Q4 2025 Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.
Video Magnite acquires streamr.ai to simplify CTV advertising for small businesses Magnite announces streamr.ai acquisition on September 9, 2025, bringing AI-powered CTV ad creation tools to small business marketers through ecosystem partnerships.
Display Washington State begins charging sales tax on advertising services Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.
Video Freely streaming platform reaches half million weekly users UK broadcaster collaboration shows strong adoption among younger demographics while research confirms traditional TV's enduring appeal for memorable content.
Video Streaming surpasses traditional TV in Germany for first time Video streaming reached 87% of Germans aged 16+ in September 2024, narrowly exceeding the 86% who watch broadcast television, marking historic shift in media consumption habits.
Video Dutch court reduces fine in livestream surveillance ruling but upholds GDPR violations Dutch court reduced administrative fine to €375 but upheld GDPR violations finding against village livestream operator who filmed public spaces without consent.
Video VIDAA teams with Hisense and Deutsche Telekom for first Operator Smart TV VIDAA International and partners eliminate set-top boxes with integrated MagentaTV solution launching in Germany this year, expanding across Europe by 2026.
Video Roku partners with Vestel to expand European smart TV presence through Finlux brand Roku announces multi-year partnership with Turkish manufacturer Vestel on September 5, 2025, bringing Roku OS to Finlux smart TVs in the UK market.
Display European Commission imposes €2.95 billion fine on Google for ad tech abuse Brussels announced September 5 that Google faces record fine for illegal advertising technology practices while giving company 60 days to propose structural remedies.
Video YouTube streams first free NFL game globally The platform's São Paulo broadcast marks streaming's expansion into premium sports advertising territory.
Video YouTube study reveals 'creative maximalism' trend reshaping content for generation Z Gen Z's content preferences drive new video format characterized by dense information layers and global cultural references as traditional media consumption declines 26%.
Video YouTube introduces gift effects and experimental gift goals for vertical live streams YouTube announces gift effects with purple sparkle icons and experimental gift goals for vertical live streams, rolling out to eligible US creators this week.
Video Disney to pay $10 million for YouTube children's privacy violations Under a proposed settlement, Disney must review all videos for child-directed content and implement comprehensive compliance measures.
Video Titan OS partners with BBC Studios for free content expansion Titan OS launches five BBC channels including BBC Food, BBC Travel, BBC History, Top Gear and BBC Drama across European markets via Philips Smart TVs and Sony Android TVs in September 2025.
AI YouTube secretly uses AI to enhance videos without creator consent Video platform faces creator backlash over undisclosed machine learning modifications that alter visual content without permission, raising transparency concerns.
