AI Amazon introduces AI targeting for DSP campaigns Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.
Display Amazon launches closed beta for AI agent advertising integration Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.
Video YouTube clarifies ad policy for non-monetized Partner Program videos YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.
Video Viant Technology surpasses Q3 earnings estimates with CTV growth Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
Video Retail media and CTV converge as shopping shifts to streaming IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
Video Amazon enables zip code-level ad targeting for Prime Video Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.
Search Amazon launches interactive video format for Sponsored Products campaigns Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Data Amazon Marketing Cloud launches Prime Video viewership signals for advertisers Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Video YouTube creators challenge platform's claims of manual appeal reviews Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
Display Amazon unifies DSP and sponsored ads in single Campaign Manager platform Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.
Display Amazon launches AI agent for automated campaign management Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.
Video Specialty streaming services form global coalition to influence platform regulation Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.
Video HBO Max prepares January 2026 launch in Germany as Sky partnership ends Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.
Video Fubo Channel Store launches with direct-to-consumer streaming plans Fubo Channel Store debuts November 5, 2025, offering standalone plans from MGM+, Starz, Paramount+, DAZN One, Hallmark+ and regional sports networks without base subscription.
Video The Trade Desk beats forecasts with $739 million despite Amazon competition Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory.
Video Warner Bros. Discovery reaches 128 million subscribers in Q3 2025 Warner Bros. Discovery added 2.3 million subscribers in Q3 2025, reported $2.5 billion adjusted EBITDA with streaming contributing $1.3 billion annually amid separation plans.
Display Google Ad Manager introduces AI tools for publisher brand safety and live CTV monetization Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
Video Large advertisers plan 43% spending increase on addressable TV by 2026 Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.
Display DV360 renames three exchanges in November update Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.
Video YouTube Shorts revenue per watch hour matches traditional video in US YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.
Video Magnite reports strong Q3 2025 results with CTV growth Magnite exceeded expectations with 18% CTV growth in Q3 2025, reaching $75.8 million. Netflix partnership expansion and agency marketplace momentum drove performance.
Video Seven video ad servers compete for dominance in 2025 CTV marketplace Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.
Video Industry expert warns advertisers against treating CTV like display campaigns Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
Display Google emphasizes consequences for false verification information Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
Video Prime Video integrated into AGF Germany measurement system via Nielsen AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.
