Video Samsung Ads and Publica extend CTV partnership Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
Video Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
Video Microsoft to test free Xbox Cloud Gaming with ads Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
Video Gamers owe Lina Khan an apology after Microsoft price hikes Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
Video European broadcasters face mounting streaming competition BCG survey shows streaming platforms reach 97% of European viewers, claiming 64% of viewing time as broadcasters struggle with eroding market share.
Video Fubo secures exclusive UEFA qualifier streaming rights for October Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.
Video The Trade Desk and DIRECTV develop custom Ventura TV operating system The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
Audio YouTube podcast setup: two distinct paths for creators YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.
Video Magnite unifies curation and activation within ClearLine platform Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
Video Lemonlight launches AI commercial service for enterprise brands Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
Display Trade Desk launches OpenAds to counter supply chain manipulation Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
Video IAB lowers 2025 US ad spend forecast as tariff concerns mount IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
Video Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
Video AudienceProject launches direct Netflix integration for campaign measurement AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
Video Prime Video launches interactive betting and AI features for NBA coverage Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
Video Amazon announces Fire TV lineup with Alexa+ conversational discovery Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.
Video Fubo shareholders approve Disney's Hulu + Live TV merger Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.
Video YouTube Premium Lite launches in India at ₹89 per month YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.
Display FTC finalizes restrictions on Omnicom's acquisition of IPG Federal regulators approved consent order on September 26, 2025, imposing monitoring requirements on $13.5 billion advertising agency transaction.
Display Samsung confirms ads on smart fridges costing over $1,800 Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
Video Roku streaming surpasses broadcast TV viewership for third month Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
Video TF1+ launches micro-payment model inspired by mobile gaming TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.
Video Google reverses censorship policies after congressional probe Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
Video Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16% Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
Video Zales programmatic pause ads drive 276% QR code boost in CTV campaign Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
