Video YouTube Create finally arrives on iPhone after year-long Android exclusivity YouTube brings its free video editing app to iOS on December 15, 2025, offering creators automated captions, royalty-free music, and AI-powered tools.
DOOH Search budgets shift to social and CTV as B2B targeting enters new precision era Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.
Video IAB Australia's video framework aims to fix measurement chaos IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.
Video YouTube CEO defends AI moderation as creators lose channels overnight Neal Mohan says automated enforcement improves weekly while banned creators report instant appeal rejections and wrongful terminations by YouTube's AI systems.
Video Global ad spending hits $1.14 trillion as commerce overtakes TV WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B.
Video YouTube adds inline corrections feature for published videos YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.
Video French digital marketing sector drives €14.4bn economy with 310,000 jobs Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
Video IAB Tech Lab releases CTV ad format standards for public comment IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
Video Pinterest acquires tvScientific to expand into connected TV advertising Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
Video YouTube TV launches genre-based plans with sports focus in 2026 YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.
Video YouTube expands A/B testing to include titles alongside thumbnails YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.
Retail Amazon consolidates ad platforms while expanding streaming and music features Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.
Video DoubleVerify urges streaming industry to adopt transparency standards Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.
Video Amazon Prime Video adds free news hub for US streaming customers Prime Video launches dedicated news destination on December 3, 2025, offering 24/7 access to ABC, CBS, CNN, NBC News and hundreds of channels at no additional cost.
Video LG Ad Solutions and Taboola partner for CTV performance tracking LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally.
Video RTL cuts 600 German jobs as broadcaster confronts streaming shift RTL announces 600 job cuts in Germany citing weak TV ad revenue, just weeks after presenting TV Key Facts 2025 showing viewing strength.
Video IAB Tech Lab releases Deals API to streamline programmatic transactions IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.
Video Nielsen's Gracenote debuts program-level ad targeting for streaming TV Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements.
Video Triton Digital expands Omny Studio with video podcasting support Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.
AI Amazon launches AI scene search for Fire TV with Prime Video Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.
Video YouTube creators report drops in Shorts viewership after September algorithm change Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.
Video Netflix removes casting support from Chromecast with Google TV devices Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
Video Nearly 89% of Japanese consumers regularly engage with ad-supported media Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.
Video YouTube expands handle visibility across platform features YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.
Display Azerion maintains EU political advertising as major platforms exit Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.
