Video Comscore secures MRC accreditation for demographic TV metrics Milestone strengthens company's position in the evolving TV measurement landscape.
Video YouTube Studio Platform designed to assist creators throughout their journey with analytics, optimization, and creative tools.
Video Mastering YouTube advertising with the ABCD framework YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape.
Video Disney expands biddable ad technology across streaming platforms Disney introduces new programmatic advertising capabilities for live content.
Video Samsung ads and Magnite expand partnership Collaboration aims to enhance audience addressability through advanced data management technologies.
Video Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.
Video DAZN completes Foxtel acquisition, creating global sports streaming powerhouse The strategic AU$3.4 billion deal marks DAZN's largest acquisition to date as it expands its global sports entertainment platform into the Australian market.
Display Google to remove bid multipliers from DV360 in May 2025 Google's decision to deprecate the bid multiplier feature signals a continued push toward automated bidding solutions.
Video YouTube details 10 diverse revenue streams for creator monetization Creator economy reaches new heights as platform celebrates 20 years with comprehensive earning options.
Data Chrome's transition to Manifest V3 forces uBlock Origin removal Google's extension framework change impacts popular ad blocker and raises privacy concerns.
Social YouTube changes how Shorts views are counted from March 31 YouTube improves analytics for short-form content creators with measurement update.
Video Content teams merge at ad tech publications to enhance industry coverage Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem.
Video The Wheel of Time's third season now streaming on Prime Video High fantasy adaptation adds Emmy-winning actress to expanding cast lineup.
Video Google to leverage IP addresses for CTV advertising How new policy changes will impact household targeting across connected TV platforms.
Video Prime Video launches AI-aided dubbing Amazon's new technology aims to make more global content available to viewers across language boundaries.
AI The Trade Desk's Kokai platform faces challenges amid executive departure How AI integration and platform transitions are reshaping digital advertising technology landscape.
DOOH Google's new requirements for Connected TV and Digital out-of-home inventory Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
Video YouTube Premium Lite launches in US YouTube introduces a budget-friendly tier for viewers who want ad-free content without music features.
Video Magnite dominates CTV market with 99% supply coverage Independent analysis shows advertising company leads competitors by 24% margin.
Video Equativ and Titan OS partner to enhance CTV advertising with retail media data Advanced targeting capabilities aim to reach 30 million European households.
Data Viant acquires Lockr to enhance first-party data capabilities Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
Video Tubi integrates with DV360 Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.
Video Amazon launches new tv buying system for advertisers New tool aims to simplify streaming ad management across platforms.
Video RTL AdAlliance introduces AdManager for European video campaigns New self-service platform aims to simplify access to premium video inventory across multiple European markets.
Video European programmatic TV initiative summit set for March 26 in London Industry consortium to present proposals for advancing TV advertising technology across Europe.
