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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Mar 16, 2026 A+E Global Media locks in multiyear Nielsen deal - here's what's inside
TV screen in dark living room merging with audience measurement data dashboards and analytics charts

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

Video   -   Mar 16, 2026 YouTube is about to own the Oscars, and that changes everything for ad buyers
YouTube play button character holding Oscar statuette on red carpet at the 98th Academy Awards 2026.

YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.

Outmax AI agent grows advertiser spend from $50K to $20M across YouTube and Meta in 24 months.
AI   -   Mar 17, 2026 Perion's Outmax AI agent turns audited numbers into an adtech case study

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.

by Luis Espada
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AI   -   Mar 17, 2026 Perion's Outmax AI agent turns audited numbers into an adtech case study
Outmax AI agent grows advertiser spend from $50K to $20M across YouTube and Meta in 24 months.

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.

by Luis Espada
Video   -   Mar 16, 2026 A+E Global Media locks in multiyear Nielsen deal - here's what's inside
TV screen in dark living room merging with audience measurement data dashboards and analytics charts

A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.

by Luis Espada
Video   -   Mar 16, 2026 YouTube is about to own the Oscars, and that changes everything for ad buyers
YouTube play button character holding Oscar statuette on red carpet at the 98th Academy Awards 2026.

YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.

by Luis Espada
Video   -   Mar 15, 2026 OpenX and TVision bring real-time attention targeting to CTV buyers
Person watching TV with real-time CTV attention data signals flowing toward programmatic ad system.

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

by Luis Espada
Video   -   Mar 15, 2026 Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra
Prime Video Ultra price hike: ad-free streaming now costs $4.99/month in the US.

Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.

by Luis Espada
Video   -   Mar 15, 2026 Disney+ launches Verts, its swipeable vertical video feed for mobile
Disney+ Verts mobile feed showing swipeable vertical video clips from Alien Earth and Thunderbolts.

Disney+ rolls out Verts this week for U.S. subscribers - a swipeable vertical video feed on mobile linking scenes to Watchlists and direct playback.

by Luis Espada
Video   -   Mar 15, 2026 98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
Golden Oscar statuette on red carpet stage, 98th Academy Awards ceremony at Dolby Theatre 2026.

YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.

by Luis Espada
Video   -   Mar 15, 2026 Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
Dark living room lit by multiple screens showing a basketball game and streaming content at night.

Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

by Luis Espada
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