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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Jun 18, 2024 DV360 API gains Advertiser-Level Keyword Targeting
DV360 API gains Advertiser-Level Keyword Targeting

Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

Data   -   Jun 18, 2024 IAS expands Brand Safety Measurement to Performance Max and Demand Gen
Performance Max

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

GumGum and ShowHeroes join forces for Contextual Video Advertising
Video   -   Jun 18, 2024 GumGum and ShowHeroes join forces for Contextual Video Advertising

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

by Luis Espada
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Video   -   Jun 18, 2024 GumGum and ShowHeroes join forces for Contextual Video Advertising
GumGum and ShowHeroes join forces for Contextual Video Advertising

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

by Luis Espada
Video   -   Jun 18, 2024 DV360 API gains Advertiser-Level Keyword Targeting
DV360 API gains Advertiser-Level Keyword Targeting

Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

by Luis Espada
Data   -   Jun 18, 2024 IAS expands Brand Safety Measurement to Performance Max and Demand Gen
Performance Max

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

by Luis Espada
Video   -   Jun 18, 2024 Adobe Express Integrates TikTok Music Library for Easier Content Creation
TikTok Symphony Assistant

This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.

by Luis Espada
Audio   -   Jun 17, 2024 Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger
Spotify & Netflix

A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.

by Luis Espada
Video   -   Jun 17, 2024 Magnite partners with United Airlines to deliver personalized Inflight Ads
Inflight Ads

Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

by Luis Espada
Display   -   Jun 16, 2024 Google Ads suspends Credit Card billing for some
Google Ads suspends Credit Card billing for some

Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.

by Luis Espada
Video   -   Jun 16, 2024 Traditional TV loses ground to Streaming in Germany
Traditional TV loses ground to Streaming in Germany

According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.

by Luis Espada
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