Video Effectv unveils new TV Ad Solutions for 2024 political campaigns Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.
Display Featured Google enhances DV360 with Structured Data Files QA Format Google's Display & Video 360 now offers SDF QA format for easier bulk review of advertising settings.
Video Featured PubMatic reports Q2 2024 results: revenue growth amid industry changes PubMatic's Q2 2024 earnings show 6% revenue growth, with strong performance in video and mobile offset by DSP changes.
Video Featured Magnite reports strong Q2 2024 results, highlights Netflix partnership Magnite's Q2 2024 earnings show revenue growth and strategic partnerships, signaling positive momentum in ad tech.
Video TEGNA reports Q2 Results, names Mike Steib as new CEO effective August 12 TEGNA announces Q2 2024 earnings, reaffirms full-year guidance, and appoints Mike Steib as new President and CEO starting August 12.
Video Featured Google unveils next-generation TV Streamer with smart home integration New Google TV Streamer offers 4K streaming, AI-powered content curation, and smart home control for $99.99.
Retail Featured Amazon expands Digital Services Tax to Canadian advertisers from August 15 Amazon to implement Regulatory Advertising Fees for ads served in Canada, affecting digital advertisers.
Search Microsoft Advertising unveils major updates to Performance Max and Ad Tools Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.
Video Featured Roblox reports Q2 2024 results with 31% revenue growth Roblox announces Q2 2024 financial results, showing significant growth in revenue, bookings, and user engagement metrics.
Display Featured Google to allow Pubic Hair Grooming Ads in select countries Google updates Sexual content policy to permit pubic hair grooming ads in 11 countries, starting September 2024.
Video Featured Amazon introduces Guaranteed Deals for Prime Video Ads Amazon launches programmatic guaranteed deals for Prime Video, offering advertisers assured inventory delivery.
Display Magnite launches AI-driven automation for publishers' ad revenue optimization Magnite introduces automated wrapper management in Demand Manager, boosting publishers' revenue with AI-driven optimization.
Video Disney+ Hotstar partners with PubMatic to enhance ad reach in India Disney+ Hotstar chooses PubMatic's technology to expand programmatic advertising capabilities across multiple channels in India.
Video Innovid launches harmony frequency to optimize CTV and digital ad campaigns New frequency management solution aims to reduce ad waste, improve effectiveness, and enhance viewer experience across platforms.
Display Google's Business Operations Verification: What it is and how to complete it Learn about Google's new Business Operations Verification process for advertisers and how to navigate it successfully.
Display Featured Google introduces new 2.5% surcharge for ads served in Canada starting October Google announces a 2.5% Canada DST Fee for ads served in Canada, effective October 1, 2024, to comply with digital services tax legislation.
Video RTL+ expands reach: now available on Sky stream's new IPTV platform RTL Deutschland partners with Sky Deutschland to bring RTL+ streaming service to Sky Stream, enhancing content offerings.
Video Featured Outbrain to acquire Teads, creating a major advertising platform Outbrain's $1 billion acquisition of Teads aims to deliver full-funnel marketing outcomes across digital channels.
Video Equativ and Illuma join forces to enhance AI-powered contextual advertising Partnership aims to boost campaign performance and accuracy using advanced AI and content categorization technologies.
Display Featured Google Ads expands AI Tools and Reporting Features across campaign types Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.
Video Featured YouTube enhances YPP Appeal Process and simplifies Channel Pages YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.
Video Comscore unveils comprehensive YouTube Audience Measurement across devices New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.
Video Featured Gracenote introduces Contextual CTV Ad Targeting with industry partnerships Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.
Search France to allow government-promoted addiction services ads on Google Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.
Video Google updates Healthcare Ad Policy: Certified election advertisers can mention opioids Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.
