Video YouTube Streaming Dominance in Q2 2024 YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.
Video IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.
Video Featured Netflix reports strong Q2 2024 results: revenue growth and subscriber gains Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.
Video Nielsen report reveals shifting TV landscape in Mexico for June 2024 Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.
Video Featured Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
Video Featured YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.
Video Attention in Advertising: New study challenges conventional wisdom Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.
Video Featured Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.
Display Featured TripleLift leadership changes: Dave Clark steps down as CEO Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed.
Video Featured HubSpot invests in Captions HubSpot backs AI-powered video creation platform Captions.
Video Featured YouTube Shorts gets Interactive with Add Yours Sticker, Text-to-Speech and More Google unveils new tools for YouTube Shorts Creators.
Video Google unveils Updates to DV360 for enhanced advertising Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
Video Featured Fubo to stream NBCUniversal's extensive coverage of 2024 Paris Olympics Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows.
Search Google strengthens political ad transparency with synthetic content disclosure Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.
Video FuboTV expands reach on Comcast platforms FuboTV now offers more Live TV Streaming Options for Xfinity Internet Customers.
Social Pinterest unveils a new feature to Share Boards as engaging videos on social media Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.
Video Featured Google Ads introduces Cross-Media Reach measurement Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).
Video Featured Disney+ gears up for Ads in Latin America Disney's Audience Graph, Clean Room Tech, and BridgeID Debut in First Region Outside US.
Video Dispute erupts between TTD and Yahoo over video ad inventory Dispute erupts between The Trade Desk & Yahoo over video ad labeling. The Trade Desk restricts Yahoo video ads for some advertisers citing IAB guidelines. Negotiations ongoing.
Video Featured YouTube tests Notes feature to add video context Pilot Program Allows Viewers to Provide Contextual Information
Video YouTube for iOS to ask users for permission to track activity for personalized ads Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.
Video Featured Cloudflare Stream introduces automatic captions powered by AI Effortless caption generation for on-demand videos and live stream recordings.
Video Featured Titan OS launches Titan Ads: A new marketplace for CTV Advertising European tech company creates platform combining smart TV inventory with retail data targeting.
Video FOX and The Trade Desk announce deeper collaboration in Addressable Advertising Fox Corporation (FOX) and The Trade Desk (TTD) yesterday announced an expanded partnership focused on advancing addressable advertising solutions.
Video Magnite's SpringServe powers video ads for YTV's on-demand services in Japan Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.
