UK TV Public Broadcasters unite to launch a streaming app in Q2
A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube Masthead Ads: A crash course on CPM and CPH Buying Methods
Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.
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Nielsen Expands YouTube CTV Ads Measurement to 11 Countries
Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
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Innovid enables self-service creation of interactive CTV ads for Live Streaming Events
Innovid (NYSE: CTV) this week announced the self-service availability of its CTV Composer authoring tool. This enables brands and publishers to create interactive CTV experiences for live streaming events in-house and at scale.
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Google updates Political Content policy for Mexico Elections
Google's Political Content Policy will be updated in March 2024 to include specific regulations for Mexico Election Ads.
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YouTube Quiz tests readiness for YouTube Partner Program (YPP)
YouTube this week launched a quiz to help creators assess their eligibility and readiness for the YouTube Partner Program (YPP).
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Valentine's Day on Google TV
Google TV is offering a curated selection of movies and shows for Valentine's Day, including staff picks, classic romances, and a new movie pre-screening.
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YouTube releases Open-Source Scripts to help partners and creators to Manage Content
YouTube this week announced the launch of a new GitHub organization, YouTubeLabs, offering open-source scripts to partners and creators. These scripts aim to automate common tasks and simplify content management on YouTube.
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ESPN, FOX, and Warner Bros. Discovery to launch Joint Streaming Sports Service in the U.S.
ESPN, FOX, and Warner Bros. Discovery this week have agreed to create a joint venture to launch a new streaming sports service in the U.S.
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FreeWheel launches Beeswax Inventory Desk to Streamline TV Ad Buying
FreeWheel this week announced the launch of the Beeswax Inventory Desk, a service designed to simplify and improve access to premium video ad inventory for buyers and sellers.
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AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
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Meta launches Engaged-View to help advertisers drive more video insights and performance
Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).
