When to use Search, Demand Gen, and Performance Max campaigns in Google Ads
Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Previous Posts-
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Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns
Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.
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Programmatic advertising poised for growth in 2024 amidst data privacy shakeup, new report finds
The programmatic advertising industry is expected to see significant growth in 2024, with a majority of advertisers planning to increase their investment, according to a new report from Proximic by Comscore.
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The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024
The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.
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YouTube Creators Update: Deep Dive into the Latest Features
This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.
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DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV
PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.
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OpenAI unveils Sora: a Text-to-Video AI model that generates realistic scenes
Sora doesn't simply create still images; it can produce high-definition videos up to 60 seconds long, complete with complex camera movements, detailed settings, and multiple characters expressing emotions.
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AppLovin revenue soars in 2023
AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.
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Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power
Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.
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YouTube rolls out new features for creators, including free Channel memberships gifting
YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.
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Freevee Advertisers gain transparency with New Content Genre and Rating Reporting
Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
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X's Amplify Pre-roll offers Monetization Options for Video Creators
X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.
