Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly
Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.
Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.
Google allows beer-related ads in Poland from October 1, 2024. Certification required. Other alcohol ads still banned.
New AI-powered tool helps marketers evaluate video ads against YouTube's creative best practices framework.
Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.