YouTube Premium prices jump in Germany, Lite climbs a steep 33%
Google raised YouTube Premium prices across every tier in Germany on June 11, 2026, the first increase since 2023, with Premium Lite climbing 33% to 7.99 euros.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google raised YouTube Premium prices across every tier in Germany on June 11, 2026, the first increase since 2023, with Premium Lite climbing 33% to 7.99 euros.
Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours.
Roku is exploring strategic options including a full sale, as its 100M-household streaming and advertising platform draws interest from media and tech buyers.
LinkedIn Creator Marketplace and BrandWorks launch: B2B brands get vetted creator discovery and hands-on campaign creative strategy inside Campaign Manager.
Viant launches free SupplyIQ portal to show publishers exactly how the DSP scores, bids, and values their CTV and programmatic inventory, available from today.
Dexerto launched Omnidex, its first SSP, on June 10 processing 90 billion monthly ad requests across 600+ gaming publishers for McDonald's and PlayStation.
Magnite today launched Orchestration, a coordination layer for agentic ad buying, with dentsu and DIRECTV Advertising as the first partners in beta testing.
Teads today launched EngageOS, a publisher feed operating system that unifies editorial and ad auctions, with Magnite as launch partner for programmatic demand.
Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement.
Munich court holds Google liable for AI Overviews defamation, as Samsung home screens go programmatic, ChatGPT CPMs fall, and zero-click searches hit 68%.
Display & Video 360 is rolling out 12 platform changes through August 2026, affecting audience targeting, brand safety, deal creation, and reporting systems.
Samsung Ads opens Smart TV home screens to programmatic buying via Trade Desk and Google DV360, powered by Magnite SpringServe, rolling out globally in Q3 2026.