The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.
A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.
VAB accuses Nielsen of suppressing February 2026 TV data showing linear surging past streaming, raising questions about measurement neutrality during upfront season.
VAB accuses Nielsen of suppressing February 2026 TV data showing linear surging past streaming, raising questions about measurement neutrality during upfront season.
A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.
A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration.
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.
Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.
YouTube's weekly music charts for mid-March 2026 show NO BATIDÃO at global #1 for a 21st week, with sharp regional splits across 15 territories and a Shorts chart that explains everything.
YouTube today unified BrandConnect and the Creator Partnerships Hub into a single platform available in 7 markets, with global expansion planned for 2026.
