Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.

Philips switches its entire 2026 TV lineup from Google TV to Titan OS, the Barcelona-based Linux smart TV platform, reshaping European CTV advertising and ad revenue dynamics.

FIFA approved ads during 2026 World Cup water breaks across 104 matches. New LoopMe data shows 73% of US consumers will notice ads, but only 30% plan to watch. 157 chars.

Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.

K-Pop Demon Hunters won two Oscars in March 2026. VAB data shows cinema builds fandom-aligned audiences that outperform digital channels on brand recall and purchase.

VAB's March 2026 survey of 2,319 U.S. adults finds voters nearly 9x more likely to trust TV news than social media for political information, with AI ranked lowest.

Kantar's February 2026 study of 2,500 U.S. mobile gamers found 71% buy the same day they see a mobile game ad, challenging assumptions about the channel's commercial reach.

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.