Video Featured Google unveils ABCDs detector to automate YouTube ad assessment New AI-powered tool helps marketers evaluate video ads against YouTube's creative best practices framework.
Video Digital advertising spend in Australia hits $15.6 Billion, growing 9.7% Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.
Display Featured Google prepares to defend Ad Tech practices as DOJ trial begins Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
Display Featured UK competition watchdog challenges Google's ad tech dominance UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
Video Fubo unveils The Triple Play: a new interactive CTV ad format Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
Video Featured Google to phase out YouTube Video Action campaigns in favor of Demand Gen Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
Display Featured Google expands Demand Gen campaigns to DV360 Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
Video Featured YouTube enhances Promotion Tools with new website visits goal YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.
Data Magnite enhances Control Center with Audience Targeting and Premium Ad Tools Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
Display Zeta Global raises Q3 2024 guidance, expects 35% revenue growth AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
Video Featured LG's Screensaver Ads boost Brand Awareness 2.5x in study New research reveals LG Smart TV idle screen ads significantly increase brand recall and consideration across demographics.
Data HUMAN and Opera Ads join forces to combat CTV Ad Fraud HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.
Video Featured Google's Video Action campaigns to merge with Demand Gen Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.
Video Featured German Court rules on GDPR compliance for dashcam recordings Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.
Display Digital Element unveils innovative IP address segmentation tool for Australia New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.
Video Microsoft expands CTV Ad lengths, boosting options for advertisers Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.
Video DIRECTV and Disney clash Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.
Video Featured Google's video indexing update poses challenges for independent publishers Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.
Display Google's 2021 Canadian Ad Strategy revealed in antitrust case document Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
Video Featured The Trade Desk reportedly developing a Smart TV OS Digital advertising giant aims to compete with tech giants in connected TV market.
Display Featured DV360: Flight ASAP pacing to be removed in November 2024 Flight ASAP pacing to be removed at the insertion order level in November 2024.
Video Featured Google introduces Partnership Ads New advertising format enables brands to leverage creator content across marketing campaigns.
Video Kargo unveils Narrative: Audio-to-Video format expands CTV advertising access New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach.
Video Hispanic Americans embrace CTV: 78% prefer streaming LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.
Video Comscore and FreeWheel partner to enhance privacy-focused CTV advertising New collaboration aims to boost contextual and ID-free audience targeting for connected TV advertising landscape.
