Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
Fubo unveils The Triple Play: a new interactive CTV ad format
Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
Google to phase out YouTube Video Action campaigns in favor of Demand Gen
Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
Google expands Demand Gen campaigns to DV360
Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
YouTube enhances Promotion Tools with new website visits goal
YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.