Search Featured Google Ads introduces new security feature This feature allows account administrators to request users to switch from personal email addresses (e.g., john.doe@gmail.com) to business email addresses (e.g., john.doe@example.com) for managing Google Ads accounts.
Video Featured Netflix unveils Content Powerhouse and new Ad Tech Options While reaffirming its commitment to high-quality entertainment, Netflix announced a slew of new shows and movies alongside significant developments in its ad offerings.
Video Featured Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
Video Featured Get creative with Remixes and Auto-Captions: new features on YouTube YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
Video Featured Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.
Display Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.
Video Featured Samsung unveils AI-Powered TVs Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.
Display Featured DV360: new disclosure requirements for political ads with synthetic content According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.
Video Featured Disney announces Upfront: focus on storytelling and streaming integration The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.
Video Featured Fubo boasts High Viewer Attention in new report Fubo audiences demonstrate higher attention levels compared to viewers on other streaming platforms and traditional cable television. This news could have significant implications for advertisers looking to reach engaged audiences.
Video Featured Roblox Q1 2024 results: steady growth despite macroeconomic concerns Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.
Display PubMatic reports strong Q1 2024, boosted by Supply Path Optimization and CTV growth The report highlights the company's success in the programmatic advertising market, with a particular emphasis on growth in Supply Path Optimization (SPO) and Connected TV (CTV) advertising.
Display Featured AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.
Display Featured The Trade Desk reports strong Q1 2024, underscores growth in programmatic advertising The report highlights the company's continued growth in programmatic advertising, a method of buying digital ad space through automated auctions in real-time.
Video Magnite reports solid Q1 2024 results, exceeding CTV revenue guidance The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.
Data Featured LG Ad Solutions embraces Unified ID 2.0 Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.
Search Featured Perion reports mixed Q1 Results, highlighting growth in CTV and Retail Media The report paints a mixed picture, showcasing growth in certain areas alongside challenges in others.
Video Malformed Bundle IDs plague Connected TV advertising Bundle IDs are unique identifiers assigned to apps on streaming devices like Roku or Amazon Fire TV.
Video Innovid reports solid Q1 2024, exceeding revenue expectations in Connected TV market The report revealed positive financial performance, with revenue exceeding analyst expectations.
Video Featured Disney reports mixed Q2 Earnings: streaming growth offset by park downturn The report revealed a mixed bag of results, with strong growth in the company's streaming services balanced by a decline in revenue from its Parks, Experiences and Products (PEP) segment.
Video The Acolyte debuts new trailer, targeting fans on Star Wars Day On May 4, often referred to as "Star Wars Day" by fans because of the play on the words "May the fourth be with you," Disney+ released a new trailer and poster for their upcoming Star Wars series, The Acolyte.
Video Featured FuboTV reports Q1 2024 results: strong subscriber growth Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Retail Featured Amazon DSP unveils Creative Gallery to streamline ad creation Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
Video SAG-AFTRA selects Nielsen for streaming content measurement This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.
Data Roku and iSpot partner to enhance streaming TV Measurement Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.
