The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint.
Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.
Vidoomy launched this month a new platform/new ad called Slider that enables publishers to register and contains automated verification processes, similar to Google Adsense. Slider provides access to Video opportunities for publishers not specialized in producing video content.
The policy of accepting new publishers is similar to Google AdSense
Switch Media last week announced a partnership with Telaria, to enable more addressable advertising for OTT streamed content. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising
Switch Media last week announced a partnership with Telaria, to enable more addressable advertising for OTT streamed content. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising
Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint.
Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.
Vidoomy launched this month a new platform/new ad called Slider that enables publishers to register and contains automated verification processes, similar to Google Adsense. Slider provides access to Video opportunities for publishers not specialized in producing video content.
The policy of accepting new publishers is similar to Google AdSense
Google this week announced the introduction of ad pod on YouTube. This new experience will be launched on desktop devices this year and then followed by mobile and TV screens.
YouTube ads on ad pods mean two ads stacked back to back, where viewers have the option to skip directly
Teads this week revealed conclusions of a study that found that 6 second ads often struggle to develop a narrative in a short amount of time, which is a key factor in building an emotional connection. This conclusion was based on a study of Realeyes, that analysed 166 six-second creatives.
LinkedIn integrated Vimeo within LinkedIn, to display videos from Vimeo directly on the company pages. Peter Roybal, Product Manager at LinkedIn said this is "the first end-to-end video integration with a video platform, as part of its commitment to investing in video as a highly engaging content format."
3Q Digital, a digital marketing agency, has won the Google Premier Partner "Video Innovation" award. In winning the Video Innovation award in the Americas category, 3Q beat out 27 other agencies that applied.
The award was based on the submission that best demonstrated expertise and innovation with Google
Telaria today unveiled TV Content Reporting, a product that enables premium publishers to better understand how advertisers value their most desired inventory. Telaria says TV Content reporting is a new-to-market product and provides buyers TV-like buying opportunities.
“With the amount of data available today in digital advertising, the information transferred
