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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Aug 29, 2020 Flipboard TV is now Ad-Supported
Flipboard TV is now Ad-Supported

Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.

Video   -   Aug 27, 2020 Research finds CTV to be more effective than Linear TV in driving consumer behaviors
Research finds CTV to be more effective than Linear TV in driving consumer behaviors

CTV users are 71% more likely to tell a friend about a brand, and 52% more likely to buy a product.

Facebook Watch
Video   -   Sep 04, 2020 Facebook Watch reaches 1.25 billion unique visitors per month

Last year, Google said it had 2 billion monthly users on YouTube.

by Luis Rijo
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Video   -   Sep 04, 2020 Facebook Watch reaches 1.25 billion unique visitors per month
Facebook Watch

Last year, Google said it had 2 billion monthly users on YouTube.

by Luis Rijo
Video   -   Aug 29, 2020 Flipboard TV is now Ad-Supported
Flipboard TV is now Ad-Supported

Flipboard TV is now free and ad-supported, with only one exception: Samsung Galaxy owners.

by Luis Rijo
Video   -   Aug 27, 2020 Research finds CTV to be more effective than Linear TV in driving consumer behaviors
Research finds CTV to be more effective than Linear TV in driving consumer behaviors

CTV users are 71% more likely to tell a friend about a brand, and 52% more likely to buy a product.

by Luis Rijo
Video   -   Aug 25, 2020 Google launches a video Content Explorer in Ad Manager
Content Explorer Google Ad Manager

Content Explorer provides publishers with a visual walkthrough of their video content library, grouped by relevant information, such as the content metadata or content bundles.

by Luis Rijo
Video   -   Aug 25, 2020 OTT becomes one-fourth of all television minutes viewed in 2020
OTT becomes one-fourth of all television minutes viewed in 2020

Netflix is the largest contributor to streaming share at 34%, followed by YouTube at 20%

by Luis Rijo
Video   -   Aug 24, 2020 What is a Heavy Ad?
Heavy Ad

Google considers a Heavy Ad when the ad uses more than 4 megabytes of network bandwidth, or uses the main thread for more than 15 seconds in any 30 second window, or uses the main thread for more than 60 seconds in total. The user must have not interacted with

by Luis Rijo
Display   -   Aug 21, 2020 Google introduces support for Position Targeting in DV360 for native inventory
Position Targeting in DV360

The native positions available are in-feed, in-article, peripheral, recommendation, and unknown.

by Luis Rijo
Video   -   Aug 19, 2020 What is Ad Completion Rate?

Ad Completin Rate measures the percentage of video or audio ads that were completed once started. So Completion Rate is the percentage of video impressions that played to completion.

by Luis Rijo
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