ThruPlay is Facebook’s default optimization and billing option for video ads. ThruPlay enables advertisers to pay only for ThruPlays, video ads that were played at least 15 seconds. ThruPlay is available with auction or reach and frequency campaigns. According to Facebook, ThruPlay was introduced on Facebook Ads Manager in

Connected TVs are devices that connect to a TV screen to display video streams from the Internet (Roku, Apple TV, etc.), or TVs with integrated Internet connections (Samsung Smart TV, etc.), or gaming consoles that are Internet-connected (Xbox, PlayStation, Wii, etc.), or set top boxes delivering traditional cable and video

Peacock’s free version is completely ad-supported.

Video-etailing is a live video shopping solution that brings the in-store experience to customers via mobile video.

55% of brand decision makers think consumer privacy restricts programmatic buying addressability.

Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.

eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.

Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.