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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
by Luis Rijo
According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.
by Luis Rijo
Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.
by Luis Rijo
On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.
by Luis Rijo
Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.
by Luis Rijo
Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.
by Luis Rijo
Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.
by Luis Rijo
DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.
by Luis Rijo
“The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.
by Luis Rijo