Announcement

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Jun 22, 2020 Google launches a lightweight SDK to help distributors monetizing the connected TV
Programmatic Access Library

Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.

Video   -   Jun 22, 2020 Google includes YouTube in Google Ads' attribution reports
YouTube

On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.

TrueView for Action campaigns
Video   -   Jun 22, 2020 Google expands inventory for TrueView for Action campaigns

According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.

by Luis Rijo
Other Tags
Latest Articles 1702 Articles
Video   -   Jun 22, 2020 Google expands inventory for TrueView for Action campaigns
TrueView for Action campaigns

According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.

by Luis Rijo
Video   -   Jun 22, 2020 Google launches a lightweight SDK to help distributors monetizing the connected TV
Programmatic Access Library

Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.

by Luis Rijo
Video   -   Jun 22, 2020 Google includes YouTube in Google Ads' attribution reports
YouTube

On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.

by Luis Rijo
Video   -   Jun 21, 2020 Spotify introduces video ads in Spotify Ad Studio
Video ads in Spotify Ad Studio

Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.

by Luis Rijo
Video   -   Jun 21, 2020 Mark Zagorski, COO, leaves Rubicon Project
Rubicon Project

Rubicon Project this week announced that the President and Chief Operating Officer, Mark Zagorski, will leave Rubicon Project at the end of this month. Mark Zagorski resigned to pursue a new opportunity.

by Luis Rijo
Video   -   Jun 16, 2020 Google creates YouTube BrandConnect to mediate influencer marketing
YouTube Brand Connect

Google today announced that it’s evolving FameBit by YouTube to YouTube Brand Connect, a platform for influencer marketing on YouTube.

by Luis Rijo
Video   -   Jun 15, 2020 DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic
DoubleVerify detects a 161% increase year-over-year in fraudulent CTV traffic

DoubleVerify this month released stats for Ad Fraud in Connected TV (CTV) for the first quarter. Between January and April of 2020, DoubleVerify detected a 161% increase year-over-year in fraudulent CTV traffic.

by Luis Rijo
Video   -   Jun 15, 2020 FreeWheel: Connected TV is now a mature platform
FreeWheel: Connected TV is now a mature platform

“The results of FreeWheel’s latest Signature Insights report show that CTV is now a mature platform,” said David Dworin, Vice President, Advisory Services, FreeWheel.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.