By Luís Daniel Rijo in Video News — Jun 22, 2020

Google includes YouTube in Google Ads' attribution reports

On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.

YouTube

Google last week announced that it has included YouTube in Google Ads attribution reports. On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.

Nicky Rettke, Director, Product Management, YouTube Ads, at Google, wrote that Google is seeing that often people switch between Search and YouTube to find new information that influences what to buy. Google expects that the attribution reports provide insights into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.

Google Ads attribution reports include Search Network (including Search partners), YouTube (including Google video partners), Display, Gmail, and Google Maps.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email