Google includes YouTube in Google Ads attribution reports

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Google last week announced that it has included YouTube in Google Ads attribution reports. On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.

Nicky Rettke, Director, Product Management, YouTube Ads, at Google, wrote that Google is seeing that often people switch between Search and YouTube to find new information that influences what to buy. Google expects that the attribution reports provide insights into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.

Google Ads attribution reports include Search Network (including Search partners), YouTube (including Google video partners), Display, Gmail, and Google Maps.