The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.
Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.
Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Tubi this week rolled out Tubi Kids on Android. Tubi Kids features a library of children’s content with over 1,200 movies and television shows or over 5,000 hours of content.
Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.
iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.
