Rubicon Project and Telaria to have a new name in the coming months
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
A poll on Adops Reddit resulted in the following names: Oath, The Telaria Project, Rubicon, Rubilaria, and Telaricon.
Rubicon Project and Telaria are traded on the New York Stock Exchange under the ticker symbol RUBI, and the leadership roles are:
- Chief Executive Officer: Michael Barrett (Rubicon)
- President & Chief Operating Officer: Mark Zagorski (Telaria)
- Chief Technology Officer: Tom Kershaw (Rubicon)
- Chief Strategy Officer: Erik Hovanec (Rubicon)
- Chief Revenue Officer: Joe Prusz (Rubicon)
- Global Head of Buyer Team: Adam Soroca (Rubicon)
- Chief Marketing Officer: David Hertog (Rubicon)
- Chief People Officer: Tiffany Francis (Telaria)
- General Counsel & Corporate Secretary: Aaron Saltz (Telaria)
- General Counsel, Commercial & Privacy: Eve Filip (Rubicon)
- General Manager of CTV: Katie Evans (Telaria)
“We are very pleased to begin this new chapter for the combined company,” said Michael Barrett, CEO of Rubicon Project. “Going to market as the world’s largest independent omnichannel sell-side platform with robust CTV capabilities puts us in a great position to help publishers monetize across all auction types and help buyers safely and efficiently meet their campaign goals.”
“The teams couldn’t be more excited to be joined in a strong and scaled enterprise. As linear TV continues to succumb to accelerated cord-cutting and TV ad dollars shift to digital, CTV is increasingly becoming the ‘go to’ for consumers and advertisers. The combined company is very well positioned to address the demands of marketers seeking a true programmatic omnichannel ad buying opportunity,” added President & COO, Mark Zagorski.
UPDATE: the new name is Magnite.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers