Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).

OpenX this month announced the general availability of the company’s video header bidding solution built for Prebid technology. OpenX says this announcement marks a significant milestone in the company’s strategy of providing publishers with multiple options to monetize their video inventory in a fully open and high-quality marketplace.

Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will now

IAS last month announced a partnership with FreeWheel, where the video platform integrates IAS technology allowing publishers to do quality measurement. According to IAS, FreeWheel’s ad management platform now allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally

Pinterest announced this week the release of the format promoted video to all advertisers. According to Pinterest, promoted videos should include a logo and strong branding. Pinterest says that people will engage even more if products are integrated into the video. Besides branding videos, Pinterest also recommends instructional videos, and

Tremor Video DSP this month announced a cooperation with the data scinc company Dstillery. Tremor Video DSP will now deliver an audience targeting solution based on Dstillery’s predictive marketing intelligence Tremor says that brands can now grow their audience by discovering new, relevant consumers who resemble their customer base,

The IAB Tech Lab this month released VAST 4.1 for public comment, featuring advancements to the digital video ad serving template. Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising. “As

Reddit rolled out native video ads to all platforms starting this week. Video ads are available on a cost per view (CPV) basis. According to Reddit, video ads are displayed in the "redesign’s expanded card view format, which makes them better looking and more engaging." Reddit says