Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company's video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today released a new study, "Outstream: The New Wave of Advertising," conducted with over 250 brand professionals around the growth of digital media and outstream video. Notably, 66% of all brand professionals

Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.

AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers establish a floor price for that. Imagine that there are 4 advertisers for the same

Among the arsenal of tools available, blocklists have emerged as a powerful mechanism for enhancing campaign performance and protecting brand reputation.

An allowlist is a list of specific websites, publishers, or apps where advertisers are willing to have their ads appear. This list acts as a whitelist, preventing ads from being placed on irrelevant or undesirable sites.

In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.