Video IAB Tech Lab expands CTV App Store Support in App-Ads.txt aggregator The IAB Tech Lab has announced the addition of three new CTV app stores to its App-Ads.txt aggregator: Samsung, Vizio, and LG. This expansion further enhances supply chain transparency in the CTV inventory market.
Video YouTube: Trending Topics and Creators in 2023 As 2023 draws to a close, YouTube has released a recap of the trending topics and creators that captured the attention of users this year.
Display What are Demand Gen experiments? Demand Gen experiments were introduced in Google Ads in October 2023. This feature allows advertisers to create A/B experiments for their Demand Gen campaigns, which can help them to improve the performance of their campaigns and achieve their business goals.
Display Curated Deals Curated deals are a type of programmatic advertising that involves packaging together high-quality inventory from multiple publishers into a single deal. This allows advertisers to reach their target audiences more effectively and efficiently.
Video Checklist for buying premium TV advertising In a move to enhance transparency and accountability in the video advertising industry, last month, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) have collaborated to introduce a new checklist for buying premium TV advertising.
Video Google expands Brand Lift Studies Cross-Exchange to connected TV (CTV) devices in DV360 Display & Video 360, Google’s DSP, last month announced the expansion of its Brand Lift studies Cross-Exchange to connected TV (CTV) devices.
Video YouTube Select Shorts to be available in Display & Video 360 Instant Reserve Google this week announced advertisers will be able to reserve Shorts ads on YouTube Select lineups using Display & Video 360 Instant Reserve.
Video Ad-supported streaming continues to gain momentum in Indonesia The findings underscore the rising popularity of ad-supported streaming in Indonesia, revealing that 69% of TV viewers in the country engage in ad-supported streaming.
Video FreeWheel and OrkaTV partner to enhance FAST channel advertising for marketers FreeWheel and OrkaTV today announced a new partnership to provide marketers with enhanced access to and targeting capabilities within the growing free-ad supported streaming television (FAST) sector.
Audio Nielsen study uncovers Consumer Ad Avoidance trends A Nielsen study, released today, revealed the majority of consumers are actively avoiding ads across various media platforms, including podcasts, streaming services, and live TV.
Video Buffalo Sabres and FuboTV expand streaming of games into the Niagara region of Southern Ontario The Buffalo Sabres and FuboTV today announced a multi-year partnership to expand streaming of Buffalo Sabres games into the Niagara region of Southern Ontario, beginning November 27th.
Video Google streamlines Video Publisher Policies Google is streamlining its video publisher policies across all its products, including AdSense, Ad Manager, and AdMob, starting April 1, 2024. The new policies are designed to simplify compliance and keep pace with industry standards.
Display What is marketing? Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Display Google Ad Manager launches Beta Support for manual creative review protections Google Ad Manager yesterday announced the launch of beta support for Manual Creative Review Protections, a new feature that allows publishers to block unreviewed creatives from serving until they have been reviewed in the Ad Review Center.
Video Fubo exceeds guidance in Q3 2023 with strong subscriber growth FuboTV Inc. (NYSE: FUBO), the sports-first live TV streaming platform, last week announced its financial results for the third quarter ended September 30, 2023. The company also raised its previously stated full year 2023 guidance for North America.
Video Disney to acquire the remaining 33% stake in Hulu The Walt Disney Company (NYSE: DIS) this week announced it will acquire the remaining 33% stake in Hulu, LLC held by Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal (NBCU). The deal, which is expected to close in December 2023, will give Disney full ownership of the streaming service.
Video Paramount Global announces worldwide expansion of "EyeQ" Paramount Global (NASDAQ: PARA; PARAA) this month announced the worldwide expansion of its premium digital video advertising platform, "EyeQ."
Display DV360 launches Structured Data Files (SDF) v7 Google this week announced the general availability of Structured Data Files (SDF) v7, a new version of its file format for uploading and downloading data to and from Display & Video 360.
Data Captify launches TV Search Lift offering for CTV Advertisers Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.
Video ESPN BET set to Launch on November 14, 2023, in 17 States Sports enthusiasts and betting aficionados in the United States have an exciting date to mark on their calendars. ESPN BET, a newly-branded online sportsbook, is all set to make its debut with a planned launch on November 14, 2023.
Video Effectv identifies key components of success for high-reaching multiscreen campaigns Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content.
Video Google introduces Operating System Targeting on CTV line items in DV360 Google yesterday announced it introduced Operating System Targeting on Connected TV (CTV) line items in DV360, a feature aimed at refining campaign targeting strategies.
Video Netflix shares 7 updates and plans for its ad product Netflix yesterday shared a 7 updates and future plans for its ad product. In an official statement, Netflix highlighted the accomplishments of the past year, underlining their commitment to refining the advertising landscape within streaming platforms.
Video YouTube Shorts ads to become available in DV360 YouTube yesterday announced it will soon allow advertisers to reserve Shorts ads in the YouTube Select lineup using Display & Video 360 Instant Reserve.
Video Equativ integrates IRIS_ID The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
