Data Captify launches TV Search Lift offering for CTV Advertisers Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.
Video ESPN BET set to Launch on November 14, 2023, in 17 States Sports enthusiasts and betting aficionados in the United States have an exciting date to mark on their calendars. ESPN BET, a newly-branded online sportsbook, is all set to make its debut with a planned launch on November 14, 2023.
Video Effectv identifies key components of success for high-reaching multiscreen campaigns Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content.
Video Google introduces Operating System Targeting on CTV line items in DV360 Google yesterday announced it introduced Operating System Targeting on Connected TV (CTV) line items in DV360, a feature aimed at refining campaign targeting strategies.
Video Netflix shares 7 updates and plans for its ad product Netflix yesterday shared a 7 updates and future plans for its ad product. In an official statement, Netflix highlighted the accomplishments of the past year, underlining their commitment to refining the advertising landscape within streaming platforms.
Video YouTube Shorts ads to become available in DV360 YouTube yesterday announced it will soon allow advertisers to reserve Shorts ads in the YouTube Select lineup using Display & Video 360 Instant Reserve.
Video Equativ integrates IRIS_ID The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.
Video Oracle Advertising and The Trade Desk to offer video-level contextual via IRIS_ID Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.
Display Google to deprecate Win/Loss Report Dimensions and Bidding Insights Tool in DV360 Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
Video Amazon Ads launches Sponsored TV Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.
Video Disney opens its inventory to measurement partners and more DSPs Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.
Retail Amazon launches Publisher Cloud introducing customized programmatic deals Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.
Video Nielsen to access ACR data footprint from LG Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
Video Crunchyroll joins Freevee and Prime Video Channels Amazon this week announced Crunchyroll is now available on Amazon Freevee, with ads, and Prime Video Channels, without ads.
Video Disney: 50% of new subscribers chose ad-supported tier Disney yesterday announced 50% of new subscribers are choosing the ad tier, meaning more reach for advertisers in Disney+.
Video TMB (Trusted Media Brands) taps Magnite for video adserving Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.
Video Paramount EyeQ integrates Amazon Publisher Direct Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.
Display TripleLift layoffs The SSP TripleLift laid off 20% of its workforce this week. 100 employees in Canada and in the US. Dave Clark, CEO of Triplelift, justifies the lay off with advertisers pulling back ad spend to levels in line with historic averages before the pandemic.
Video The top 30 creditors of EMX Digital EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.
Display EMX files for bankruptcy EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.
Display Yahoo to shut down its SSP Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.
Video Netflix taps Nielsen for audience insights in the US, Mexico and Poland Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
Video HUMAN takes down ad fraud operation targeting 120 publishers HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
Video JW Player acquires InPlayer JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
Video Google to pay creators for YouTube Shorts video views Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.
