How a beauty creator turned 100,000 subscribers into a YouTube Shopping brand
BK Beauty's Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Acast hires video staff and rolls out Apple Podcasts HLS in Nordic markets
Acast hired two video specialists and upgraded studios in Stockholm and Oslo on April 30, 2026, rolling out Apple Podcasts HLS video distribution in Sweden.
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IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle
CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite.
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Proton report: what advertisers really pay to reach you on Google
Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google.
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How agencies became Zeta's surprise story in Q1 2026 - and what it costs
Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter.
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Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know
ExchangeWire's MadTech Podcast covers Index Cloud containerized DSPs, Meta's CTV ambitions, and News UK's synthetic audience planning tool for advertisers.
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The iceberg below the ad market: what Big Tech Q1 results actually show
Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.
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Prime Video's May 2026 lineup: Spider-Noir, NASCAR, and live music
Amazon's Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.
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Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%
Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached.
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Viaplay keeps UEFA Champions League in Denmark through 2031
Viaplay extends UEFA Champions League rights in Denmark and Europa League in Norway and Finland through 2031, covering four seasons starting Fall 2027 onward.
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Walmart Connect opens CTV to all advertisers with Connect Select
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
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Guideline brings local CPM benchmarks to CTV and podcasts
Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers.
