Display Header Bidding: Difference between Client-Side and Server to Server If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.
Display Programmatic OR Open RTB: What are the differences? There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.
Social Influencer Marketing Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.
Display AppNexus Launches Marketplace Transparency Tools AppNexus announced today the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.
Display What is a Private Market Place (PMP)? A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers establish a floor price for that. Imagine that there are 4 advertisers for the same
Display Allowlist An allowlist is a list of specific websites, publishers, or apps where advertisers are willing to have their ads appear. This list acts as a whitelist, preventing ads from being placed on irrelevant or undesirable sites.
Display Blocklist Among the arsenal of tools available, blocklists have emerged as a powerful mechanism for enhancing campaign performance and protecting brand reputation.
Display What is a Trading Desk? A Trading Desk is a centralized, service-based organization that serves as a managed service layer, typically between a demand-side platform (DSP) or other audience buying technologies, and an agency. The Trading Desk uses data from an audience (first party or third party), from the ad exchanges and from the ad
Data Trading Desk In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.
