The audience advertisers can't buy on YouTube
YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube quietly removes upload date sorting, sparking creator backlash
YouTube eliminates sort-by-upload-date function while maintaining date filters, disrupting news discovery workflows for creators and viewers.
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Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.
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Sophie Turner leads star-studded Tomb Raider cast for Amazon
Amazon MGM Studios announces complete cast for Prime Video's Tomb Raider series led by Sophie Turner as Lara Croft with Sigourney Weaver and Jason Isaacs.
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Magnite secures Roblox's 151 million daily users for programmatic video
Magnite gains exclusive global rights to monetize Roblox's rewarded video inventory across 151 million daily users as programmatic gaming advertising expands
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Teads hires former Innovid CMO to steer omnichannel platform growth
Teads appoints Dani Cushion as CMO effective January 6, 2026, bringing IPO experience from Innovid, Cardlytics to guide marketing during growth phase.
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RTL+ surpasses 7 million subscribers as Germany's streaming race intensifies
RTL Deutschland's streaming platform reached 7 million paying subscribers around the turn of the year, strengthening position as Germany's largest national service.
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Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
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YouTube's ad revenue dominance challenged despite dwarfing TV budgets
YouTube generates $36.1B annually while global TV advertising reaches $180B, yet TikTok gains momentum as YouTube's growth rate slows to 12.5% after years of decline.
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RTL+ and HBO Max merge platforms in unprecedented German streaming bundle
RTL+ announces exclusive bundling partnership with HBO Max launching January 13, enabling German subscribers to access both platforms under single subscription.
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Spotify cuts Partner Program barriers as Audioboom stakes video claim
Spotify lowers eligibility thresholds for video creators while introducing API integration with Acast, Audioboom, Libsyn, Omny, and Podigee on January 7.
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Roku becomes first streaming platform to optimize ads using iSpot outcomes
Roku integrates iSpot's Outcomes at Scale for outcome-based optimization on January 6, 2026, with SimpliSafe test showing 23% lead increase and 31% website visit boost.
