Video Roku launches OneView Ad Platform integrating dataxu capabilities Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.
Video Pixalate earns MRC accreditation for multiple Connected TV/OTT, SSAI measurement metrics Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Video Google drops deadline to force parallel tracking on video campaigns Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Video Tubi rolls out Tubi Kids on Android Tubi this week rolled out Tubi Kids on Android. Tubi Kids features a library of children’s content with over 1,200 movies and television shows or over 5,000 hours of content.
Video Google releases YouTube Video Builder in a free beta Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.
Video Rubicon Project and Telaria to have a new name in the coming months Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Video Disney+ surpasses 50 million paid subscribers Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.
Video Neustar and iSpot.tv partner to unify digital and tv attribution iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.
Display Google introduces a new user role for clients of agencies in DV360 Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
Display The Trade Desk certifications now for free until end of 2020 The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
Display Google recommends advertisers to evaluate advertising during Coronavirus pandemic Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.
Video The Trade Desk expands integration of Samba TV data into Australia The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.
Video TikTok Video Ads now available via The Trade Desk The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.
Data Google to remove third-party pixels from YouTube, starting on June 2020 Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.
Video Google to introduce CTAs on bumper and non-skippable YouTube ads Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.
Video Ad-supported Tubi now accessible in over 30,000 hotel rooms Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.
Video RhythmOne introduces self-serve support for Preferred Deals RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
Display App-ads.txt adoption grows 5,550% in 2019 Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
Display Google introduces limits on Ad Manager line items, starting in May 1st Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
Video The Coalition for Better Ads launches new standards for videos chopping off mid-rolls The Coalition for Better Ads last week announced new standards for short-from videos, in desktop, mobile web and in-app environments. The Standard for short-form video does not apply to other environments like feeds or OTT.
Video GroupM names Karin Ross as CEO Germany GroupM last month named Karin Ross as CEO Germany. Karin Ross was the COO for the past three years, and succeeds Jürgen Blomenkamp who last August shared his decision to pursue new challenges.
Video YouTube Ad Revenue reaches 15 billion USD in 2019 For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
Display Supermetrics acquires Da Vinci Tools Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Video The CW, Tastemade, AccuWeather and Microsoft Advertising join Xandr’s Community video marketplace Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
Video Tubi to expand in Mexico later this year Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.
