Video - PPC Land (Page 53)

Video - Jul 16, 2025 Smartclip launches agentic AI platform for media industry automation

Sidekicks platform combines media intelligence with process automation to address digital advertising challenges across cross-media workflows.

by Luis Rijo

Data - Jul 16, 2025 Comscore partners with HyphaMetrics for advanced CTV measurement

Cross-platform CTV measurement illustration showing connected devices, streaming analytics, and co-viewing data flow.

Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.

by Luis Rijo

Data - Jul 16, 2025 LG Ad Solutions integrates with Viant to advance addressability in CTV

LG Ad Solutions and Viant partnership integration for enhanced CTV addressable advertising capabilities

Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.

by Luis Rijo

AI - Jul 16, 2025 Nearly 90% of advertisers will use AI to build video ads by 2026

90% statistic with AI circuit pattern showing advertisers adopting artificial intelligence for ads

IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.

by Luis Rijo

Video - Jul 16, 2025 The Trade Desk joins S&P 500 following strong programmatic growth

Trade Desk joins S&P 500 index July 2025, showing programmatic advertising growth with connected devices

The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.

by Luis Rijo

Video - Jul 16, 2025 LinkedIn Creative Labs reveals what makes B2B video content successful

LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.

by Luis Rijo

Video - Jul 16, 2025 Netflix commands 8.3% of total TV as streaming hits 46% market share

Netflix dominates 8.3% TV share as streaming reaches 46% in Nielsen's June 2025 Gauge report showing platform breakdown.

Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.

by Luis Rijo

Video - Jul 15, 2025 YouTube clarifies "inauthentic content" policy changes

YouTube creator workspace showing Partner Program monetization dashboard with revenue analytics and policy compliance indicators for authentic content creation.

YouTube's minor policy update addresses creator confusion about AI and content monetization rules.

by Luis Rijo