Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.

WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.

Outbrain officially rebrands to Teads following February 2025 acquisition. Stock trades as TEAD starting June 10.

Warner Bros. Discovery reveals separation strategy dividing streaming-studios from traditional networks in mid-2026.

New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis.

YouTube introduces specialized agency collaborations to boost creator earnings across nine global markets.

Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.