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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

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Video - Jan 08, 2025 Netflix granted patent for dynamic trailer personalization system

Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.

Video - Jan 07, 2025 Disney launches data platform to unify advertising insights across properties

Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.

Video - Jan 11, 2025 Google TV to integrate Gemini models for enhanced voice interactions

Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.

by Luis Espada

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Video - Jan 11, 2025 Google TV to integrate Gemini models for enhanced voice interactions

Google announces Gemini integration for Google TV at CES 2025, bringing new AI capabilities for searching and content discovery.

by Luis Espada

Video - Jan 08, 2025 Netflix granted patent for dynamic trailer personalization system

Netflix receives patent for technology that customizes video trailers by aligning content segments with music and user preferences.

by Luis Espada

Video - Jan 07, 2025 Disney launches data platform to unify advertising insights across properties

Disney's new data platform Compass aims to streamline campaign management with unified first-party data access and measurement tools.

by Luis Espada

Video - Jan 07, 2025 Disney launches certification for live streaming ads

Disney certification for live streaming ads

New program enables real-time bidding for live streaming inventory through partnerships with major ad tech platforms.

by Luis Espada

AI - Jan 02, 2025 Marketing leaders seek adaptive AI solutions as industry shifts from potential to impact

Chart reveals top marketing trends 2024-25: Dynamic creative engines lead at 29%, CMOs focus heavily on AI tech

New survey reveals CMO priorities for 2024-2025, with dynamic creative engines and AI integration leading technology adoption.

by Luis Espada

Video - Jan 02, 2025 Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum

Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.

by Luis Espada

Data - Dec 31, 2024 PayPal's Honey faces class action lawsuit over affiliate commission practices

Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.

by Luis Espada

Video - Dec 30, 2024 Streaming ad market to surpass linear TV within three years, Magnite CEO predicts

Michael Barrett, Magnite CEO, discusses TV's future on World of DaaS podcast. TV test pattern background.

Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.

by Luis Espada