New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

Comprehensive overview of YouTube's latest artificial intelligence features launched in 2024, from content summaries to creative tools.

New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.

Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.

Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.

Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities.

New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management.

New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.