Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
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Fubo unveils The Triple Play: a new interactive CTV ad format
Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
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Google to phase out YouTube Video Action campaigns in favor of Demand Gen
Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.
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Google expands Demand Gen campaigns to DV360
Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.
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YouTube enhances Promotion Tools with new website visits goal
YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.
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Magnite enhances Control Center with Audience Targeting and Premium Ad Tools
Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
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Zeta Global raises Q3 2024 guidance, expects 35% revenue growth
AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
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LG's Screensaver Ads boost Brand Awareness 2.5x in study
New research reveals LG Smart TV idle screen ads significantly increase brand recall and consideration across demographics.
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HUMAN and Opera Ads join forces to combat CTV Ad Fraud
HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.
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Google's Video Action campaigns to merge with Demand Gen
Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.
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German Court rules on GDPR compliance for dashcam recordings
Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.
