Taiwan designates Google as regulated online advertising platform under anti-fraud law

Taiwan's Ministry of Digital Affairs announced significant changes to online advertising oversight on September 16, 2024, marking the first implementation of comprehensive platform regulations under the Act for Prevention and Control of Hazards of Fraudulent Crimes.

According to the Ministry's official announcement, Google LLC has been designated as a regulated online advertising platform operator, alongside other major technology companies including Meta Platforms, Inc. (operating Facebook and Instagram), LY Corporation (operating Line), and TIKTOK PTE. LTD.

The designation introduces mandatory compliance requirements under Article 27 of Taiwan's Anti-Fraud Act. According to the legislation, designated platforms must maintain local representation and establish transparent communication channels with Taiwanese authorities.

In response to these requirements, Google LLC has appointed Baker McKenzie Taipei as its local agent. The law firm's office, located at 15F, 168 Dunhua North Road in Taipei, serves as the official point of contact for matters related to the Anti-Fraud Act. This arrangement facilitates direct communication between Google and Taiwanese regulatory authorities, with the local agent reachable at +886 2 2712 6151.

The implementation of these measures reflects Taiwan's broader efforts to combat online fraud through enhanced platform accountability. The Ministry of Digital Affairs' announcement establishes specific criteria for platform designation, considering factors such as user base size and potential fraud risks.

Article 28 of the Anti-Fraud Act mandates that designated platforms maintain transparent operations and disclose specific information about their advertising services. This includes requirements for platform operators to maintain detailed records of advertising activities and establish mechanisms for fraud prevention.

The regulatory framework creates a structured approach to platform oversight, with designated companies required to implement specific technical measures for fraud prevention. These requirements aim to enhance the security of online advertising while maintaining platform functionality for legitimate business purposes.

Companies designated under the Act have the right to appeal their designation. According to the Ministry's announcement, platforms may file appeals within 30 days of the designation notice, following established administrative procedures under Taiwan's legal framework.

The designation of major technology platforms under Taiwan's Anti-Fraud Act represents a significant step in the regulation of online advertising services, establishing new standards for platform accountability and fraud prevention in the Taiwanese market.