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By Luís Daniel Rijo in Data News —

Teads Ad Manager integrates Scope3

Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.

Teads Ad Manager integrates Scope3

Teads this week announced the launch of a tool that measures the carbon emissions associated with digital advertising campaigns. The tool is available in Teads Ad Manager and it is powered by Scope3.

The tool provides advertisers and agencies with an understanding of the carbon footprint of their CTV and omnichannel campaigns. By analyzing emissions across four key areas – Media Distribution, Ad Selection, Creative Distribution, and Consumer Device – Teads helps its partners make informed decisions to reduce their environmental impact.

"Our new collaboration with Scope3 not only raises the bar in digital advertising measurement but also empowers advertisers with unprecedented transparency," said Remi Cackel, Chief Product Officer at Teads. "This integration takes our leadership in supply path optimization (SPO) and directness one step further, enabling our partners to optimally measure end-to-end and drive sustainable business outcomes."

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