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By Luís Daniel Rijo —

Teads rolls out Teads for Publishers (TFP) with AI, a Studio, Audiences, and innovative ad experiences

Teads this week unveilled Teads for Publishers, a new self-serve platform that enables publishers to create incremental revenue streams, via video and display.

With Teads for Publishers, publishers can sell their inventory either directly or programmatically through private marketplace (PMP) Deal IDs.

Teads for Publishers include

Teads Prediction AI

Through TFP, publishers will have access to Teads’ proprietary prediction AI. Teads says that the predictive engine analyzes billions of data points everyday across a variety of dimensions including user, publisher, advertiser and contextual features, in order to predict in real-time the likelihood of accomplishing a KPI, like a view or click, and hence enables guaranteed outcomes. The AI helps maintain the most efficient use of publisher inventory and powers new publisher sales models including viewable CPM (vCPM) and Cost-per-Completed View (CPCV).

Teads Studio

Publishers have access to Teads Studio, the self-serve creative studio platform that gives both publishers and advertisers the ability to optimize advertising creatives. Teads Studio works with brand’s existing assets to remix and enhance their creative to work best on a mobile device, with interactive elements designed to improve engagement.

Teads Audiences

The data management platform (DMP) allows publishers to integrate first-party and leverage third-party data to enhance targeting and drive further revenue for direct and programmatic sales. Secondly, publishers will also have the ability to utilize contextual targeting tools, which offer a means to navigate and address privacy restrictions emerging from regulation (such as GDPR and CCPA) and web browser limitations (cookie-less environments), as well as Teads’ first-party data.

Teads Premium Ad Experiences

Teads full suite of inRead formats, across both video and display, is now available to publisher partners for their direct and programmatic sales efforts. Publishers are able to offer their advertising clients innovative ad formats optimized for user experience, viewability, and mobile environments with full support for landscape, square, vertical, and interscroller creative types.

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