MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.
MCOT will use Triton’s enterprise ad server, Tap, to dynamically insert targeted pre-, mid-, and post-roll audio ads into their audio and podcast streams. To support its monetization goals, MCOT will use Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make its online audio inventory available to programmatic buyers through both open and private marketplace deals.
In addition, MCOT will utilize Triton’s integration with the Omny Studio platform to capture, edit and distribute engaging podcast content to its online listeners for the first time.
“We are thrilled to partner with Triton Digital, and to be utilizing their unparalleled technology and knowledgeable team to trailblaze podcasting in Thailand, ” said Kematat Paladesh at MCOT. “Triton’s technology will not only enable us to create, distribute, and monetize engaging audio and podcast content for our loyal listeners, but also to continuously grow our listening audience and increase our revenue at a speed that no other technology provider in the audio industry can.”