The Trade Desk integrates the email-based activation via Adobe CDP
Adobe Real-Time CDP is part of Adobe Experience Cloud.
![Adobe CDP](/content/images/size/w2000/2022/04/Adobe-CDP.jpg)
The Trade Desk last month integrated the email-based activation of the Adobe CDP (Customer Data Platform). According to The Trade Desk, the integration is available on all the media channels, including connected TV (CTV).
The Trade Desk says the integration will help advertisers to securely transacting first-party data without relying on third-party cookies. Joint customers of The Trade Desk and Adobe are be able to activate first-party data – including registration data, and data based on other durable identifiers – for activation through email-based identifiers such as Unified ID 2.0.
“Advertisers are sitting on a robust amount of first-party data about their customers that is housed by their CDP partners,” said Michelle Hulst, Chief Data Officer, The Trade Desk. “Adobe is a market leader in CDP for advertiser first-party data, and through this integration, our joint customers can become more data-driven and precise across all digital advertising campaigns. What’s more, this move helps advertisers test new identity capabilities, such as Unified ID 2.0, as they get ready for a cookieless environment.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers