The Trade Desk launches operations in India

The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager.

“While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms, which sit outside the open internet. The Trade Desk is here to bring the much needed data-driven decisioning and transparency to India’s digital advertising ecosystem, offering marketers a credible choice where they can tap into the immense opportunities of the open internet,” said Tejinder Gill, General Manager, India, The Trade Desk.

The Trade Desk says Tejinder will lead the company’s business and growth strategy in India.

Last year, Gartner named Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform as leaders in Ad Tech.