LinkedIn expands Thought Leader Ads
LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.
![Thought Leader Ads](/content/images/size/w2000/2024/03/Thought-Leader-Ads.webp)
LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.
This development unlocks a powerful new way for brands to tap into the influence of industry experts, satisfied customers, and thought leaders across the platform.
This move comes as decision-makers increasingly rely on trusted voices for gauging a company's offerings. According to the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Study, 73% of decision-makers view an organization's thought leadership content as more trustworthy than traditional marketing and product materials.
How it Works
- Log into LinkedIn Campaign Manager.
- Search for the desired content creator by name (1st or 2nd-degree connections) or directly search by post URL.
- Select the post to sponsor.
- The content creator receives an approval notification.
LinkedIn emphasizes safeguarding member content. The original creator maintains full control by approving or denying sponsorship requests, ensuring their posts align with their own branding and goals.
Thought Leader Ads for non-employee members will be rolled out globally by the end of March 2024.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers