Threads joins the decentralized social media revolution with Fediverse integration

This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.

Threads has entered the fediverse
Threads has entered the fediverse

Threads has taken today a bold step by integrating with the Fediverse. This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.

Key Features of the Integration

  • Sharing Across Platforms: Threads users aged 18+ with public profiles can now share their posts with other ActivityPub-compliant servers (the technology powering the Fediverse).
  • Fediverse Community Engagement: Users on Fediverse platforms can follow federated Threads accounts and interact with posts through likes, replies, and reposts.

Addressing Challenges and Ensuring a Smooth Experience

Meta recognizes the complexities of building a federated platform and has addressed these challenges:

  • Feature Disparity: To manage differing feature implementations across Fediverse servers, Threads utilizes multiple protocols to support features like quote posts.
  • Federated and Non-Federated Interactions: Threads ensures seamless interaction between those who choose to share their profiles with the Fediverse and those who don't, with clear UI elements to guide user expectations.

A Phased Approach

Meta's commitment to responsible integration is evident in their phased approach. Future updates will focus on:

  • Content Flow from the Fediverse: Federated Threads users will be able to see and engage with replies and content from other Fediverse servers directly within Threads.
  • Consolidated Follower Counts: Federated profiles will display a combined follower count from Threads and other Fediverse servers.

The Future of Social Media

This move by Threads signals a significant shift in the social media landscape. It empowers users while fostering a more inclusive and dynamic online environment. Meta's collaboration with the Fediverse community promises even greater innovation for the future.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe