TikTok Academy revamp

TikTok Academy, the official learning platform for TikTok marketing, has launched a revamped educational experience for marketers and agencies. Announced on September 24, 2024, this update introduces new features and an expanded curriculum to help professionals master TikTok marketing strategies.

What is TikTok Academy?

TikTok Academy is an educational platform designed to equip marketers and agencies with the knowledge and skills needed to create, manage, and measure effective TikTok ad campaigns. The platform offers a comprehensive curriculum covering media, creative strategy, and performance measurement.

Key Features of the New TikTok Academy

Curated Learning Paths

TikTok Academy now offers curated learning paths that organize essential marketing knowledge into comprehensive sequences. These paths include:

1. TikTok Basics
2. Build Brand Awareness
3. Drive Website Conversions
4. Promote Your Mobile App
5. Generate Leads

Each path consists of multiple courses that can be followed sequentially or explored independently, allowing for a personalized learning experience.

Flexible Learning Formats

Recognizing diverse learning preferences, TikTok Academy provides content in various formats:

• Courses
• Webinars
• Videos

This multi-format approach ensures that learners can engage with the material in ways that best suit their individual learning styles.

Improved Navigation

The platform now features enhanced navigation capabilities, allowing users to:

• Browse key topics easily
• Search for specific topics using keywords

This improvement facilitates efficient discovery of relevant content, streamlining the learning process for users.

Curriculum Details

TikTok Basics

This foundational path includes courses on:

• Introduction to TikTok (9 minutes)
• Creating a Business Account (7 minutes)
• Community Engagement (4 minutes)
• Video Creation (14 minutes)
• Collaborating with Creators (6 minutes)
• Working with Creative Agencies (7 minutes)
• Introduction to TikTok Advertising (4 minutes)
• Setting Up TikTok Ads (15 minutes)
• Ad Campaign Structure (9 minutes)
• TikTok Ad Policy Overview (6 minutes)
• Spark Ads Promotion (8 minutes)

Build Brand Awareness

Courses in this path focus on:

• Introduction to Brand Building on TikTok (4 minutes)
• Setting Up Brand Awareness Campaigns (11 minutes)
• Premium Placements for Brand Awareness (7 minutes)
• Interactive Creative Formats (7 minutes)
• Measurement for Brand Awareness Campaigns (8 minutes)

Drive Website Conversions

This path includes courses on:

• Introduction to Website Conversion Ads (4 minutes)
• Implementing Data Connections on Websites (10 minutes)
• Setting Up Website Conversion Campaigns (11 minutes)
• Introduction to Video Shopping Ads (6 minutes)
• Connecting Product Catalogs to TikTok (10 minutes)
• Setting Up Video Shopping Ads Campaigns (7 minutes)
• Measurement for Website Conversion Campaigns (11 minutes)

Promote Your Mobile App

Courses in this path cover:

• Introduction to Mobile App Promotion (6 minutes)
• Implementing Data Connections for Mobile Apps (5 minutes)
• Setting Up App Promotion Campaigns (10 minutes)
• Measurement for App Promotion Campaigns (9 minutes)

Generate Leads

This path includes courses on:

• Introduction to Lead Generation on TikTok (5 minutes)
• Capturing Leads with Instant Forms (6 minutes)
• Managing Instant Form Leads (6 minutes)
• Implementing Data Connections for Website Lead Generation (10 minutes)
• Setting Up Lead Generation Campaigns (5 minutes)
• Measurement for Lead Generation Campaigns (10 minutes)

Expert Insight

The launch of the revamped TikTok Academy has generated excitement within the digital marketing community. Melissa Yang, Global Head of Marketing Partnerships & Industry Education at TikTok, shared her thoughts on the platform's new direction.

"We're excited to unveil this fresh experience for TikTok Academy," Yang stated. She emphasized the platform's role as the official learning hub for TikTok marketing, designed to equip professionals with cutting-edge insights. "Our goal is to empower marketers and agencies with the most current and accurate information they need to excel on TikTok," she explained.

Yang highlighted the platform's versatility, noting that it caters to a wide range of users. "Whether you're new to TikTok marketing or looking to refine advanced strategies, TikTok Academy offers resources to support your growth," she said. The executive expressed confidence in the platform's ability to foster success for marketers across various skill levels and objectives.

Key Facts

• Launch Date: September 24, 2024
• Target Audience: Marketers and agencies of all sizes
• Cost: Free registration
• Course Formats: Courses, webinars, and videos
• Learning Paths: 5 curated paths covering various marketing objectives
• Total Courses: Over 30 individual courses
• Course Durations: Range from 4 to 15 minutes

Summary

• TikTok Academy has launched an enhanced learning experience for digital marketers.
• The platform offers curated learning paths covering TikTok basics, brand awareness, website conversions, app promotion, and lead generation.
• New features include flexible learning formats and improved navigation.
• The curriculum comprises over 30 courses, with durations ranging from 4 to 15 minutes.
• Registration for TikTok Academy is free and open to marketers and agencies of all sizes.
• The platform aims to provide up-to-date insights and strategies for success on TikTok.