TikTok earns TAG certification against ad fraud and for brand safety
TikTok is now TAG certified.
TikTok this month announced it has achieved the Certified Against Fraud seal and the Brand Safety Certification seal from TAG (Trustworthy Accountability Group).
The certification happened through independent validation by a third-party auditor, and meeting requirements in the category of direct seller.
TAG sets industry best practices to help ensure ads are served in a fraud-free safe environment to real humans.
TikTok says it analyzes 100% of the impressions and if it calculates a high likelihood of IVT (Invalid Traffic), the ad impression is recalled before the ad is served.