TikTok earns TAG certification against ad fraud and for brand safety
TikTok is now TAG certified.
![TikTok earns TAG certification](/content/images/size/w2000/2022/05/TikTok-TAG.png)
TikTok this month announced it has achieved the Certified Against Fraud seal and the Brand Safety Certification seal from TAG (Trustworthy Accountability Group).
The certification happened through independent validation by a third-party auditor, and meeting requirements in the category of direct seller.
TAG sets industry best practices to help ensure ads are served in a fraud-free safe environment to real humans.
TikTok says it analyzes 100% of the impressions and if it calculates a high likelihood of IVT (Invalid Traffic), the ad impression is recalled before the ad is served.
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