TikTok this month announced it has achieved the Certified Against Fraud seal and the Brand Safety Certification seal from TAG (Trustworthy Accountability Group).

The certification happened through independent validation by a third-party auditor, and meeting requirements in the category of direct seller.

TAG sets industry best practices to help ensure ads are served in a fraud-free safe environment to real humans.

TikTok says it analyzes 100% of the impressions and if it calculates a high likelihood of IVT (Invalid Traffic), the ad impression is recalled before the ad is served.