TikTok forbids ads for fasting apps and weight loss supplements

Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

TikTok forbids ads for fasting apps and weight loss supplements

TikTok this month banned ads for fasting apps and weight loss supplements. TikTok also introduced restrictions on ads that promote a harmful or negative body image.

TikTok says ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

The new TikTok ad policies only allow ads weight management ads targeting users age above 18 years old.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe